Do you want to know the best techniques and tools to use when marketing your new or existing business on social media? This workshop will provide you with strategies and practices to effectively reach your target market. Topics include: Developing a customer focus social media strategy, tips and tricks for optimizing your social media presence to be found, and developing a strategy to optimize your website for conversions. You will learn how to drive sales to your business through social media and how to retain new and existing customers.