Global markets are increasing the pressure for small businesses to globalize and focus on export opportunities. Most global growth are occurring in emerging markets around the world, in urban areas. Countries and cities previously categorized as “developing” are now rising to the level of world class, with the latest infrastructure, digital transformation, advancing high-tech industries and a growing middle class. These developments will force small businesses to seriously consider, “Where their next customer is coming from.” This training will deliver a tactical approach to exporting (from trainers with real-world experiences), intended for small businesses that are currently exporting, planning to export, and have the potential to export. Topics include: EXPORT MARKETING: Finding and Engaging Customers - Identifying Export Opportunities and Selecting Target Markets; Adapting Your Products and Promotional Messaging; Market Entry, Distribution, and Promotional Strategies and Tactics Identifying; Screening and selecting channel partners; Leveraging Federal, State resources to launch your export efforts; GLOBAL LOGISTICS: Gaining efficiencies and Cost Savings - Transpor-tation Modes and Costs; Customs Duties and Other Taxes; Local Storage and 3rd Party Distribution Options; Preparing export documents; CROSS BORDER E-COMMERCE: Fastest Growing Global Channel - Generating sales through e-commerce and cross-border; Las Mile Issues: Payment, delivery and customer service; EXPORT FINANCE: Mitigating Your Risks - Documentary Collections (risks, documentation, processes), Documentary Credits (risks/benefits, processes and documentation); Export Working Capital and Export Credit Insurance. This export training is jammed-packed with everything you need to know for best-practice exporting success! The presenter has 25 years of global marketing experience, having conducted businesses in more than 50 countries and currently directing the California State Trade Expansion Program, which has lead over 900 California businesses in 80 overseas trade missions/exhibitions including aerospace, IT, food and agriculture, medical equipment and consumer goods.
