With the vast number of social media platforms available for businesses to use, it is becoming more difficult to identify which social media platforms to develop for your business success. You will identify specific platforms to use for different target audiences and develop strategies integrating several platforms to meet your marketing goals. You will learn why it is important to identify new audiences and target markets to grow your business and understand how to integrate the correct social media platforms you have identified to help you with that growth. Topics will include: • Use of different social media platforms • Developing business accounts for each platform • Using different media/technology for each platform • Expectation for target markets • Time/work expectations
