Determine the right marketing strategy for your business, based on Paid marketing, or through low-cost Guerilla marketing. Learn the differences based on paid or non-paid strategies, as well as expected results. We will learn various aspects of both Paid and Guerilla marketing strategies, examples of each, and what activities are involved. This is a great opportunity to learn more about unique strategies to make your business stand out from the rest. Topics will include: Paid vs Guerilla marketing overview, Best practices of Paid and Guerilla marketing strategies, Costs involved, Time expectations/work involved, Creative vs consistent strategies, and Strategies to build your own marketing plan.